Celso dos Santos Malachias, Luiz Carlos Di Serio


In dynamic and highly competitive markets, such as in the Information Technology industry, innovation is imperative for business competitiveness. This research contributes to studies on innovation in the service sector, traditionally known for being less innovative than the manufacturing sector. Through the lens of Absorptive Capacity and Peripheral Vision constructs, this study aims to explore the relationship between innovative capabilities and innovation outcomes, moderated by competitive environment perceived by the companies’ leadership. Utilizing a multiple case study methodology, this paper examines the process of market information acquisition in three small and medium Brazilian Knowledge Intensive Business Service (KIBS) companies.  It finds evidence that the Absorptive Capacity and Peripheral Vision have functioned as conditioning factors for more innovative outcomes. Furthermore, it presents indication that the leadership’s perception about the competition in the business environment possibly affects to generate differentiated innovative outcomes.


Absorptive Capacity; Peripheral Vision; Innovation.

Texto completo:

PDF (English)


ADAMS, R., NEELY, A., YAGHI, B. & BESSANT, B. (2008), Proposal for Measures of Firm-Level Innovation Performance in 12 Sectors of UK Industry, an Innovation Index Working Paper, National Endowment for Science Technology and the Arts, London. 2008.

ALOINI, D. & MARTINI, A. Exploring the exploratory search for innovation: a structural equation-modelling test for practices and performance. International Journal of Technology Management, 61 (1), 23. 2013.

ANSOFF, H. I. Managing Strategic Surprise by Response to Weak Signals. California Management Review. Winter. 28 (2). 1975.

ANSOFF, H.I., KIRSCH, W. & ROVENTA, P. Dispersed Positioning in Portfolio Analysis. Industrial Marketing Management. 11, 237-252. 1982.

BOTTERHUIS, L., DUIN, P. V., RUIJTER, P. & WIJCK, P. V. Monitoring the future. Building an early warning system for the Dutch Ministry of Justice. Futures 42, 454–465. 2010.

CAINELLI, G., EVANGELISTA, R. & SAVONA, M. Innovation and economic performance in services: a firm-level analysis. Cambridge Journal of Economics, 30 (3), 435-458. 2006.

CASTELLS, M. The Rise of the Network Society. John Wiley & Sons. 2nd ed. 2010.

CHESBROUGH, H., W. Open Innovation: The New Imperative for Creating and Profiting from Technology. Harvard Business School Press, Boston, Massachusetts. 2003.

CHOO, C. W. Environmental Scanning: acquisition and use of information by CEOs in the Canadian Telecommunications Industry. PhD Dissertation (1993). Faculty of Library and Information Science University of Toronto. 1993.

CHOO, C. W. Environmental Scanning as Information Seeking and Organizational Learning. Information Research, 7(1), 1–25. 2002.

CHOO, C. W. The Knowing Organization: How organizations use information to construct meaning, create knowledge, and make decisions, Oxford Press, Oxford, UK. 2006.

Company and Market accessed in April 16. 2015. [website]

COHEN, W.M. & LEVINTHAL, D.A. Absorptive Capacity: A New Perspective on Learning and Innovation. Administrative Science Quarterly. 35, 128-152. 1990.

CHRISTENSEN, C. M. The Innovator's Dilemma. When New Technologies Cause Great Firms to Fail. Harvard Business School Press. 1997.

CROSSAN, M.M. & APAYDIN, M. A Multi-Dimensional Framework of Organizational Innovation: A Systematic Review of the Literature. Journal of Management Studies, Vol. 47, nº 6, 1154-1191. 2010.

DAFT, R. L., SOURMUNEN, J., PARKS, D., Chief Executive Scanning, Environment Characteristics, and Company Performance: An Empirical Study. Strategic Management Journal, 9 (2), pp. 123-139. 1988.

DAFT, R. L., WEICK, K. Toward a Model of Organizations as Interpretation Systems. Academy of Management Review, 9 (2), p. 284. 1984.

DAY, G. S. & SCHOEMAKER, P. J. H. Peripheral Vision: seven steps to seeing business opportunities sooner. Harvard Business School Press. Boston. 2005.

DAVENPORT, T., & PRUSAK, L. Working knowledge. Boston: Harvard Business School Press. 1998.

DUNCAN, R. G. Characteristics of organizational environmental Administrative perceived uncertainty. Science Quarterly, 17 (2), 313-327. 1972.

EISENHARDT, K.M. Building Theories from Case Study Research, Academy of Management Review, Vol. 14, no. 4, pp. 532-550. 1989.

GALLOUJ, F. & WEINSTEIN, O. Innovation in services. Research Policy, 26, 537-556. 1997.

GRIMPE, C. & SOFKA, W. Search patterns and absorptive capacity: Low- and high-technology sectors in European countries. Research Policy, 38, 495–506. 2009.

HILTUNEN, E. Weak Signals in Organizational Futures Learning. Aalto University School of Economics. Dissertation Thesis. A -365. 2010.

HOWELLS, J. Innovation and Services: new conceptual frameworks. CRIC. Discussion Paper. 38. 2000.

IBM. (2014) "What is big data? — Bringing big data to the enterprise". Site: Accessed in March 9th, 2014.

IRELAND, R. D., HITT, M. A. & VAIDYANATH, D. (2002). Alliance Management as a Source of Competitive Advantage. Journal of Management, 28(3) 413–446.

JACKSON, S. E., DUTTON, J. E. Discerning Threats and Opportunities. Administrative Science Quarterly, Vol. 33, No. 3 (Sep), pp. 370-387. 1988.

KANERVA, M., HOLLANDERS, H. & ARUNDEL, A. Can we measure & compare innovation in services? MERIT – Maastricht Economic Research Institute on Innovation & Technology for the European Trend Chart on Innovation. 2006.

KON, A. Economia de Serviços: Teoria e evolução no Brasil. Ed Camp. São Paulo. 2004.

LAURSEN, K. & SALTER, A. Open for innovation: the role of openness in explaining innovation performance among UK Manufacturing Firms. Strategic Management Journal. 27:131-150. 2006.

LAWSON, B., & SAMSON, D. Developing Innovation Capability in Organisations: a Dynamic Capabilities Approach. International Journal Innovation Management, 05(03), 377–400. 2001.

LESCA, N., CARON-FASAN, M.L. & FALCY, S. How managers interpret scanning information. Information & Management. 2012.

MALACHIAS, C. S. & MEIRELLES, D. S. Regime Tecnológico, Ambiente De Inovação E Desempenho Empresarial no setor de serviços: um estudo exploratório das empresas de tecnologia da informação. Revista de Administração e Inovação, v. 6, n. 2, p. 58-80. 2009.

MEDEIROS, J. B. Redação Científica. A prática de fichamentos, resumos, resenhas. 2007.

MILES, I.; KASTRINOS, N. & FLANAGAN, K. Knowledge-Intensive Business Services: Users, Carriers And Sources Of Innovation. A Report To Dg13 Sprint-Eims. 1995.

MIOZZO, M., SOETE, L., GALLOUJ, F. (ED.), & DJELLAL, F. (Ed.). Internationalization of services: a technological perspective. In Services and Innovation. Edward Elgar. 2015.

NELSON, R., & WINTER, S. Teoria Evolucionária da Mudança Econômica. 2005.

NIJSSEN E.J., B. HILLEBRAND, P. VERMEULEN, & R. KEMP. Exploring Product and Service Innovation Similarities and Differences, International Journal of Research in Marketing, 23 (3): 241-251. 2006.

NONAKA, I. & TAKEUCHI, H. Criação de conhecimento na empresa. Como as empresas japonesas geram a dinâmica da inovação. Ed. Campus. 2008.

NOOTEBOOM, B., HAVERBEKE, W. H., DUYSTERS, G., GILSING, V. & OORD, A. D. Optimal cognitive distance and absorptive capacity. Research Policy, 36, 1016–1034. 2007.

PAVITT, K. Sectoral patterns of technical change: Towards a taxonomy and a theory. Research Policy, v. 13, p. 343-373,1984.

PORTER, M. E. & SCOTT STERN, S. The New Challenge to America’s Prosperity: Findings from the Innovation Index. Council on Competitiveness. 1999.

PRAHALAD, C. & RAMASWAMY, V. Co-Opting Customer Competence. Harvard Business Review. V. 78, 2000.

PRODANOV, C. C. & FREITAS, E. C. Metodologia do trabalho científico: métodos e técnicas da pesquisa e do trabalho acadêmico. 2a. Ed. Novo Hamburgo: Feevale. 2013.

REINHARDT, W. A. An Early Warning System for Strategic Planning. Long Range Planning, v. 17, n. 5, p. 25-34, 1984.

RODRIGUES, L. C. & FERNANDEZ, M. J. Alinhamento Estratégico Da Tecnologia De Informação E Inteligência Competitiva. Revista Inteligência Competitiva, v.1, n. 3, p. 328-344, 2011.

SCHOEMAKER, P.J.H. & DAY, G.S. How to Make Sense of Weak Signals. Opinion & Analysis. 2009.

SZCZYGIELSKI, K. CASE Network Studies & Analyses 422. What are service sector. 2011.

SILVER, N. O Sinal e o Ruído: por que tantas previsões falham e outras não. Rio de Janeiro: Ed. Intrínseca. 2013.

TEECE, D. J. Dynamic Capabilities: Routines versus Entrepreneurial Action. Journal of Management Studies, v. 49, n. 8, 2012.

TU, Q., VONDEREMBSE, M. A., RAGU-NATHAN, THOMAS, T. S. & SHARKEY, W. Absorptive capacity: Enhancing the assimilation of time-based manufacturing practices. Journal of Operations Management 24, p. 692–710. 2006.

YIN, R. Estudo de caso: planejamento e métodos (4a. ed.) Bookman: Porto Alegre, Brasil. 2010.


  • Não há apontamentos.

Creative Commons License
This work is licensed under a Creative Commons Attribution 3.0 License.

 Atelier Brasil
Rua Pe. Guilherme Pompeu, 01, Centro
06501-055, Santana de Parnaíba, São Paulo, Brazil
(ISSN 2236-210X – DOI 10.24883)

Contato institucional:

  Indexadores e Diretórios                    



Visualização no Brasil e no Mundo por localização e período: