IN SEARCH OF INNOVATION: LOOKING OUTSIDE THE COMPANY

Autores

  • Celso dos Santos Malachias FGV EAESP.
  • Luiz Carlos Di Serio FGV EAESP.

DOI:

https://doi.org/10.24883/IberoamericanIC.v7i1.209

Palavras-chave:

Absorptive Capacity, Peripheral Vision, Innovation.

Resumo

In dynamic and highly competitive markets, such as in the Information Technology industry, innovation is imperative for business competitiveness. This research contributes to studies on innovation in the service sector, traditionally known for being less innovative than the manufacturing sector. Through the lens of Absorptive Capacity and Peripheral Vision constructs, this study aims to explore the relationship between innovative capabilities and innovation outcomes, moderated by competitive environment perceived by the companies’ leadership. Utilizing a multiple case study methodology, this paper examines the process of market information acquisition in three small and medium Brazilian Knowledge Intensive Business Service (KIBS) companies.  It finds evidence that the Absorptive Capacity and Peripheral Vision have functioned as conditioning factors for more innovative outcomes. Furthermore, it presents indication that the leadership’s perception about the competition in the business environment possibly affects to generate differentiated innovative outcomes.

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Biografia do Autor

Celso dos Santos Malachias, FGV EAESP.

Administração da Produção e Operações.

Luiz Carlos Di Serio, FGV EAESP.

Departamento de Administração da Produção e Operações.

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Publicado

2017-03-10

Como Citar

Malachias, C. dos S., & Di Serio, L. C. (2017). IN SEARCH OF INNOVATION: LOOKING OUTSIDE THE COMPANY. Revista Inteligência Competitiva, 7(1), 183–214. https://doi.org/10.24883/IberoamericanIC.v7i1.209

Edição

Seção

Estudo de Caso