Early Warning: Using Competitive Intelligence to Anticipate Market Shifts, Control Risk, and Create Powerful Strategies

Benjamin Gilad


Surprise is rarely a good thing in business. Unexpected developments range in their effects from inconvenient to disastrous. To avoid being blindsided, companies must develop a Competitive Early Warning system, or CEW, which combines strategic planning, competitive intelligence, and management action. Such systems let organizations manage risk more effectively and prevent "industry dissonance" - when market realities outpace corporate strategies. "Early Warning" reveals how to: change strategy to meet new realities; learn from the mistakes of others via the book's eye-opening stories; avoid common tactics like benchmarking and using consultants, which may do more harm than good; and tell executives what they need to know - not what they want to hear. Each chapter ends with a Manager's Checklist of key points, and the book includes numerous charts, tables, and tools. With strong opinions and wry humor, world-recognized expert Gilad reveals how to anticipate and react to early signs of trouble.

Book Description

Publication Date: September 12, 2003

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Competitive Intelligence

DOI: https://doi.org/10.24883/ric.v2i2.39


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 Atelier Brasil
Rua Pe. Guilherme Pompeu, 01, Centro
06501-055, Santana de Parnaíba, São Paulo, Brazil
(e-ISSN 2236-210X – DOI 10.24883)

Contato institucional: profdrpassos@gmail.com.br

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