A case for competitive intelligence: 90% of the information a company needs to understand its market and competitors and to make key decisions is already public

Autores

  • John J. J. McGonagle
  • Carolyn M. Vella

DOI:

https://doi.org/10.24883/IberoamericanIC.v2i2.47

Resumo

A case for competitive intelligence: 90% of the information a company needs to understand its market and competitors and to make key decisions is already public. ... The use of public sources to develop data (raw facts) on competition, ...

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Fonte:

Publication: Name: Information Management Journal Publisher: Association of Records Managers & Administrators (ARMA)
Audience: Trade
Format
: Magazine/Journal 
Subject
: Business; Computers and office automation industries;Library and information science
Copyright
: COPYRIGHT 2002 Association of Records Managers & Administrators (ARMA)
ISSN:
1535-2897
Issue:

Date
: July-August, 2002
Source Volume
: 36

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Publicado

2012-09-15

Como Citar

McGonagle, J. J. J., & Vella, C. M. (2012). A case for competitive intelligence: 90% of the information a company needs to understand its market and competitors and to make key decisions is already public. Revista Inteligência Competitiva, 2(2). https://doi.org/10.24883/IberoamericanIC.v2i2.47

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